2024’s most popular rental listing keywords

A new analysis serves as a valuable guide to crafting compelling rental listings.

Point2 Homes recently analyzed single-family rental (SFR) listings across the US to uncover the most sought-after features, amenities, and descriptors.

Here's what they found:

Top 10 features & amenities keywords

1. Patio/Porch/Deck/Lanai

2. Yard

3. Pool

4. Garage

5. Stainless steel appliances

6. Open floor plan

7. Washer-dryer

8. Full bath

9. Great location

10. Storage

These terms show that as renters transition from apartments to SFRs, their priorities shift toward space, comfort, and outdoor living. Features like patios and yards reflect the growing desire for homes that offer plenty of breathing room.

Top 10 descriptive adjectives

1. New

2. Large

3. Spacious

4. Open

5. Perfect

6. Beautiful

7. Full

8. Private

9. Great

10. Available

Words like “large,” “spacious,” and “open” once again tap into renters’ desire for roomy, livable units – a standout quality when compared to typically smaller apartments.

Top 10 service-related terms

1. Pet-friendly

2. Payment app

3. Pet fee

4. Breed restrictions

5. Security deposit

6. No smoking

7. Pet rent

8. Non-refundable

9. Maintenance provided

10. Credit score

Renters love their furry friends, so it’s no surprise “pet-friendly” tops the list. Terms like “pet fee” and “breed restrictions” show just how important transparency around pet policies is in SFR listings.

Beyond that, convenience-focused keywords like “payment app” and “maintenance provided” highlight a growing expectation for a streamlined rental experience.

PayProp offers the tools to deliver what renters want. With our self-service Tenant portal, tenants can pay rent online and report maintenance issues effortlessly.

On your end, you’ll have access to a powerful dashboard that keeps you in control. Manage payments, track maintenance, and more, all in one place.

This list is just the beginning. For the full set of keywords and more insights, visit the Point2 website and start optimizing your SFR listings today!

More amenities headlines

Luxury apartment residents demand more bang for their buck – PayProp blog

More renters want to charge EVs at home. Some landlords want to help them do it. – Marketplace

Loyalty and rewards are key to attract residents – National Apartment Association