Expert perspective: Understanding the impact of Facebook Marketplace changes.
There’s no need to panic about the most recent Facebook Marketplace changes, says Inman.
Real estate agents will no longer be able to post for-sale or rental listings to Facebook Marketplace through their business profiles as of January 30, according to an email sent late last month by Meta, Facebook's parent company.
This doesn’t mean that real estate is banned from Facebook altogether. Agents and property managers can still post properties on their Facebook business pages, as well as share listings through their personal profiles. Other advertising features such as Facebook Live, Reels, and Stories also remain unchanged.
Although there’s no official explanation for the changes, this announcement coincides with the launch of Meta’s new ad-targeting limits following a long legal dispute between the tech giant and the US Department of Justice over discriminatory advertising.
The latest Facebook Marketplace changes could be part of a platform overhaul to prevent future allegations that Meta is violating fair housing laws, as well as to reduce scams and spam.
Agents and property managers must ensure that they, too, are always compliant with federal and state advertising laws.
More advertising headlines
Could PropTech save real estate from an unequal past? – PayProp
“Throw everything at the wall”: How brokerages are angling for TikTok fame – The Real Deal
Best practices for marketing your single-family rentals – Multi-Housing News
