When it comes to making important decisions, people tend to take a bit more care, often relying on online reviews to guide them. Choosing a property management company is a textbook example. That’s why your online reputation needs to shine!
Positive reviews and ratings help validate your hard work and attract new clients. But how do you encourage your current clients to share their experiences? Here's how:
Ask directly
The simplest way to get reviews is to ask for them.
Reach out to your current clients via email or text, letting them know you’re refining your online presence and would love their feedback. Include links to your website, Google Business Profile, or social media pages to make leaving a review as effortless as possible.
Surveys are another great option. Not only do they provide valuable insight into your service quality, but they can also be a source of marketable quotes – just be sure you’re transparent with clients about how their responses might be used, or offer the option to remain anonymous.
Anyone who’s ever purchased anything online is used to receiving these types of requests, so don’t be shy about asking.
Meet them where they are online
If your clients are active on social media, you should be too. Make sure your business social media profiles are easy to find and engage with.
When clients comment on your posts, don’t just acknowledge them with a “like” – ask if you can feature their kind words elsewhere. Staying active and responsive on social media shows both current and potential clients that you’re approachable and attentive.
Get creative with contests
People love a good incentive.
Run a contest or giveaway requiring clients to leave reviews to enter. Reward your favorite review or a randomly selected one with a prize like a gift card, a bottle of wine, or even a discount on your services.
Just the chance to win something is often enough to get people to participate.
Capture off-the-cuff compliments
If a client praises your service in person or over the phone, seize the moment. It’s marketing gold.
Without pushing, ask if they’d be willing to share their thoughts in a written review – or with their permission, you could even write up their words yourself (making sure not to change anything) and credit the client.
While it’s best to get this agreement in writing, a verbal “okay” can suffice depending on your relationship with the client.
Remember your tenants’ voices matter too
While landlords are your main audience, tenant reviews also carry weight.
Positive reviews from tenants show landlords that you’re keeping their renters happy, which ultimately benefits their bottom line. Plus, unhappy tenants may leave negative reviews that could drive potential clients to your competitors.
Treat tenant reviews as valuable contributions to your overall online reputation and encourage them to share their experiences, just as you would landlords.
Face negative reviews head-on
Negative reviews happen to the best of us. What matters is how you respond.
A prompt, professional, and empathetic reply can turn a negative experience into a positive impression.
Thank the reviewer for sharing their feedback, apologize if necessary, and explain how you’re working to resolve the issue. A well-handled negative review shows potential clients how attentive and solution-oriented you are, and that you truly care about their satisfaction.
Your online reputation is a long-term investment
Building and maintaining a strong online reputation takes effort, but it’s worth it. Every rating and review is an opportunity to show potential clients what they can expect when working with you, so make each one count!
